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design: identity
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Kirsten Beuthin, LMFT: identity, website design
This logo was inspired by client's initials, KB. The website design uses HTML and only 2 graphics in the whole interface to maintain her high search rankings.


identity graphic design




SFUSD Student Nutrition Services: menu design, identity, poster, and newsletter
SNS is a nonprofit branch of the San Francisco Unified School District. It's goal is to improve the nutrition in the public school lunch program. SFUSD SNS sadly wasn't getting the respect it deserved in the community, so the goal was to create a new brand that reflected the health, trustworthyness and stability that the program provides to the students. Shown is the final approved logo (left), and 2 of Pilar's favorite alternate designs not chosen by the client (right). click here to see the menu and other print projects.
production + project management: Gary Silverstein


sns logo

A Sound Body Chiropractic and Wellness: identity
Shown is the final approved logo (left), and one of Pilar's favorite preliminary designs not chosen by the client (right).


identity graphic design



Left Coast Libations: identity for an organization promoting cocktail culture and events


identity graphic design




PUFFY P: identity design, website and store design, product design, art licensing, trade show graphics, branding
Created a brand of art and entertainment properties for licensing, aimed at the teen/tween market. Designed all print and web materials, cafe press store, and email campaigns. Also wrote copy / managed press and PR. Developed 6 properties, managing all creative and strategic aspects of the brands. Launched at 2006 licensing show in NYC, receiving much press. Brands currently licensed worldwide for mobile phone wallpapers, stationery, back to school products, buttons, and stickers. Top retailers include TARGET, Hot Topic and the Apple App store.

see brands at:
PUFFYP.com


identity design




Patricia Carroll: identity and hangtag design for knitter


identity design


Cybercash: corporate identity redesign


logo design



Lola: logo design for a nutritionist for girls


logo design



Ypulse: identity, blog design, sales materials
This blogger needed an identity package to reflect her blog's youthful subject matter : teens and media. Ypulse has become a go-to source for many people in youth marketing and technology for their daily dose of whats happening.
Ypulse.com


identity design


Cyberteens: logo design


logo design



Abundance Feng Shui: identity, flyer design, Feng Shui consultation
Balancing the 5 elements (wood, water, earth, fire, metal), and Yin / Yang qualities of Feng Shui, Pilar created an identity that is in harmony with the principles of this ancient art. (She is a certified Feng Shui practitioner)


feng shui design


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spacerall images & content © 2005-2009 pilar erika johnson & PUFFY P. all rights reserved.